Wednesday, July 29, 2009

Young Entreprenueurs Ignite Bend's Economy








Three cheers for the young teens who scoff at entitlement and take their destiny (and wallets) into their own hands. While local restaurants are struggling in this recession, new lemonade stands are popping up around town, and business is booming.

It's great to see these kids set their sights on a goal (a dirt-jumper bike, for example) and then set their minds and hands to work. And these kids have found the critical keys to success: the right facility (prime real estate location for selling lemonade), products that meets the market's need (tasty lemonade on these scorching summer days, supplemented with sweet, gooey brownies), strong marketing efforts (colorful, friendly signage leading up to the stand), and loyal employees (moms, dads, friends, and dogs who help with product development and marketing).

But what I like best of all is how these lemonade stands evoke memories of the past: hot summer days that don't need cell phones and video games but instead just require a little creative thinking to explore the world beyond our doorsteps.

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